Following Directions

When I perform my most popular keynote speech, "Finding Your Mojo: The ABCs of Living in Abundance, Balance and Creativity", one of the first mojo busters I describe is Ignoring the Signs. It's time for me to follow my own advice.

Over the last few years, I have been doing what I thought I needed to do to be a successful author and speaker. I have performed book readings at countless bookstores, conducted a monthly women's discussion group both in Florida and Minnesota, facilitated meditation circles and healing workshops, and took any other opportunity presented to me to get in front of people. Ever since Opening the Kimono was published, I have performed free speaking engagements whenever possible in exchange for the opportunity to sell books and audiobooks afterward. I had been in training and facilitation roles for several years, both in my corporate and alternative healing days, but I had not yet broken into the land of the "paid professional speaker".

Boy, have things changed.

Over the last nine months, I have worked my cajones off to get recognized as a bonafide speaker, worthy of commanding a decent fee for my services. It has been incredibly difficult to break into this industry, especially in the midst of the worst economic downturn in my lifetime. It turns out that being a professional speaker involves a helluva lot more than just being good on stage; you also need to be an expert at sales, marketing, customer service, and business administration. You need to have an appealing, professionally-designed web site, a killer four-minute demo video, the ability to write compelling marketing materials, the courage to pick up the phone to call (and call and call and call and call) strangers to pitch them about your work, and most importantly, possess a thick layer of skin that will help you survive when you get pierced by the word "no" time and time again. The sales cycle is long, the competition is fierce, and the budgets are tight. Simply put, speaking ain't for sissies.

During this challenging time of growth, I had been relying on local events to keep me connected with people, sell a few books, and get my name out into the community. When we first moved to Minneapolis, my small events were going well, but I was not finding success with the larger keynote programs I was trying to secure. Yet, over time, the tides have turned. Over the last few months, I have seen a dramatic drying up of my small events, e.g. no one showing up for my free women's discussion group, three people showing up for my guided meditations, and workshops getting canceled due to lack of participation. At the same time, I have seen an explosion of interest in my major keynote programs - events where I am speaking in front of several hundred participants. Just this week I did a keynote at the Sheraton Bloomington Grand Ballroom for over 400 people. In a few months, I'll be performing "Finding Your Mojo" for 600-800 people, and I am in the final selection round for a Fall event that would be give me the opportunity to present in front of THOUSANDS of women. Prospective clients are sending me emails telling me that they want me for their next big function, glowing testimonials are opening doors to new gigs, and several national speaking bureaus have chosen to represent me.

Here's the irony. Two weeks ago, I had to cancel my monthly local chakra meditation at a neighborhood apartment complex because the door to the party room was inadvertently locked. It wasn't a major catastrophe, as only a few people showed up anyway. I have also decided to permanently cancel my Club Kimono Discussion Groups due to lack of participation. Finally, I am scheduled to do a workshop this Saturday at a local yoga studio that looks like it will cancel too due to poor registration. Talk about reading the signs!

At first, all I could think about was the personal sting of rejection that the "failure" of my local events brought about. It hurts when you get all gussied up to host a meditation or discussion group, pack up your car with books and flyers, drive to the venue, and wait for people to arrive. And wait. And wait a little longer. With each passing moment where no one walks in the door, a little more of my self-esteem was chipped away. Why? Why didn't they like me anymore? What was wrong with me? How come no one was showing up? WTF?????

Then I reminded myself of my Mojo Buster #1: Ignoring the Signs. In my presentation, I talk about how we lose our mojo when we constantly ignore the signs from The Universe (aka Spirit) to do something different. When we ignore them, the physical indicators will get louder and more unpleasant until we recognize the underlying message and act upon it. Eight years ago, I received a crystal-clear sign from Spirit that I was no longer going to be a Corporate Climber. The unmistakable sign was that I got laid off. Twice. Afterward, I could not find a comparable position no matter how hard I tried. In hindsight, I realize that I was patently unsuccessful in finding another job was because I wasn't supposed to. The Universe wanted me to move in a whole new direction -- alternative healing -- and I needed to have it slapped across my face for me to pay attention. Fast forward eight years later, and I am grateful beyond belief that I received those unpleasant signs.

I now find myself in another major transition. My life as a local healer is over, at least for now. Spirit is slamming doors shut left and right while opening others for me to walk through. I believe that Spirit has put an end to my local events so I don't need to let people down when I'd inevitably need to do it down the road. My calendar is already getting full with major keynotes, and my Club Kimonos and Chakra Meditations simply wouldn't be able to fit around them. There is a part of me that is saddened by this loss, but I also know that it is the natural next step for me.

One of the toughest challenges I face as I traverse this exciting new path is the acknowledgment of Bigness. It's a little uncomfortable to accept the fact that I am now being handsomely paid to get up in front of hundreds of people and...talk. There is a part of me that feels like I don't deserve this kind of success. A little annoying voice whispers in my ear, "Who do you think you are, Miss Fancy Pants? Do you really think that you are good enough to do this job?" It feels like trying on a luxurious, beautiful outfit at your favorite store and feeling enormous guilt for even bringing it into the dressing room. Yet, here I stand, wearing the outfit.

When I was freaking out before going on stage at the Sheraton this week, Michael took me in his arms and reminded me that I was BORN to do this. He's absolutely right. I've prepped for this moment ever since I was a child when I stood in front of my mirrored closet holding a microphone/hairbrush in my hand and performed for my enraptured stuffed animals. My current profession is a glorious combination of teacher, preacher, actor, and cheerleader -- all of which I have joyfully performed -- and I am finally accepting that I have gotten what I have been asking for. I am ready to accept my role as Bringer of the Mojo, even if it occasionally tweaks me (and a few others around me).

Thanks, Spirit, for being my Cosmic GPS. I understand that I have finally arrived at my destination: Joy.

Give Up!

I have two words of advice for those of you who want great things to happen in your life: GIVE UP.

Give up, you say? Never! We are taught that we should work work work work work for all of the things we want. If you want a better job, work for it. If you want a healthier body, work on it. If you want a better relationship, work to attract it. I don't know about you, but all of this damn work is making me tired.

For the last ninety days, I have been drowning in work. The more I tried to accomplish, the more unsuccessful I became. I had a list of action items that could choke a horse, none of which I was doing very well. My list of work priorities in no particular order included:

* Creating one-day seminars for social workers, nurses, and bodyworkers
* Proposing corporate training on time management, overcoming adversity, and change management
* Pitching keynote speaking events for health care organizations
* Developing in-service training modules for teachers
* Acquiring a literary agent in order to reissue Opening the Kimono
* Writing my blog, freelance articles, and "Sex and the Suburbs" column
* Trying to get "Sex and the Suburbs" syndicated
* Contacting radio and TV stations for interviews
* Scheduling book signings at booksellers
* Submitting Opening the Kimono to popular book bloggers for review
* Teaching creative writing classes
* Hosting meditation circles
* Conducting intuitive healing private sessions
* Facilitating Club Kimonos
* Growing my social media network on Facebook, Twitter, and LinkedIn
* Networking networking networking
* At least 25 other "mission-critical" tasks

UGH. After writing all of that crap down, I can understand how I was miserable. There was simply too much to do, and not enough time to do it. I was under the wave.

During last week's flight to the East Coast, I asked Spirit for some much-needed help. My To-Do List From Hell had to stop, and I needed a receive a clear message from the Universe as to what I should be working on. After my prayer, I went about my business and waited for the signs to appear.

After conducting a couple of righteous guided meditations, two super-charged speaking events, and a heartwarming Club Kimono, I realized (or remembered, to be precise) that I NEED to be on stage bringing the Mojo in order to be happy. I get energized when I am in front of a group of people doing my thing -- making them laugh, inspiring them, and helping them to see what they can do to bring more joy and peace in their lives. I got very little sleep last week, yet I had enormous amounts of energy. Simply put, motivating people and connecting them to Spirit is my passion, not my work. It is like oxygen for my soul.

Later in the week, I received additional guidance that I should let go of any other tasks that don't have to do with my inspirational speaking. That meant that I was to drop corporate consulting, educational training, and bookstore events --- at least for right now. Instead, I should funnel all of my energies towards getting on the stage. As I have written before, it is my natural habitat. If I were to be honest with myself, I am not that juiced up about the other stuff. My motivation to accomplish all of those goals was simply fear in disguise. I was afraid that I wouldn't make enough money if I didn't get it all done. Never mind that, since my heart wasn't in most of it, I wasn't able to close any business.

On Saturday afternoon, I came to another conclusion: I no longer needed to kill myself to find an agent. This discovery was made ONE DAY before I was going to fly to New York City to attend a swanky "Meet the Agents" forum. How ironic! I opted to go to New York anyway, since I already had the plane ticket and prepaid for my stay in a trendy Brooklyn apartment. I decided that my new goal wasn't to acquire an agent; rather it was to have fun in The City and meet some cool people along the way. I packed my suitcase, put a few copies of Opening the Kimono in my big purse, and was on my way...

When I got to the event, I immediately noticed that the room was full of angst-ridden wannabe authors. While waiting for the presentation to start, many of my neighbors were kvetching about how unsuccessful they have been in acquiring an agent, how rude some of the agents are, and how unlikely they were to get a "Yes". Nice attitude, ladies.

After the agents introduced themselves, all of us fledgling writers waited in very long lines to get our three minutes of face-time with two or three of our preferred agents. The anxiety, depression, and anger levels were reaching a fever pitch. I recall a woman behind me who was nervously reciting her pitch in her head. She reminded me of the late great Chris Farley on Saturday Night Live doing The Chris Farley Show; she looked liked she was going to start pulling out her hair and scream, "I'm so stupid! Argh! I can't believe I said that!" One could almost smell the fear. I, on the other hand, was totally relaxed. I decided to tune out the crazies by goofing around on the Facebook app of my iPhone.

When it was my time to be in front of Agent #1, I joyfully sat down, plopped down my book, and said, "Hi, my name is Theresa Rose. I am the author of this book, Opening the Kimono: A Woman's Intimate Journey Through Life's Biggest Challenges. It has won two awards so far: the Royal Palm Literary Award and the Living Now Book Award. I am also a motivational speaker and workshop facilitator, and I sell my book to about 80% of the attendees at each function. I also write a column called "Sex and the Suburbs" for Creative Loafing newspaper, and I am looking to get it syndicated. I think the time is right for me to start looking for an agent to take Opening the Kimono to a larger audience. Is this something you might be interested in?" My pitch took me no less than one minute, and frankly, I could have cared less what her response was.

What did she say?

"I'd like to learn more. Send me the book and your proposal when you get home. Next!"

I waited in two more lines over the next two hours, and I had one more agent tell me to send her my materials.

Just like that. Easy peasy.

It was an interesting lesson for me. When I let go of the need to work so hard at it, the results come easily and effortlessly. Even today, as I finish up the book proposal, I am relaxed, confident, and totally trusting that whatever happens will happen. Either Ms. R or Ms. B will want to take me on as a client, or they won't. Whatev. It doesn't negate the power of the book or my absolute certainty that I should be on stage bringing the juice.

Two nights ago, I had the pleasure of seeing Deepak Chopra speak in front of 2,000 people at the University of Minnesota. Naturally, he was brilliant and inspiring. But, I got more out of watching Deepak than hearing him. I imagined myself speaking in front of a large, enthusiastic group someday and thought how friggin' kick@ss that will be! I heard the laughs, saw the smiles, and felt the warmth. Right now, I mostly speak in front of groups of 50. Someday, it will be in front of groups of 500. If I'm lucky, eventually it will be in front of 5,000. For now, though, I am content to let go of the need to "work" at it and just BE.

Sometimes we need to give up so we can receive.

Rallying

I just finished an hour-and-a-half enhanced interrogation session performed by our tax accountant. In one hour, I need to be ready to do a speaking presentation. Eeesh...I'm playing Emotional Pong again.

To all those CPAs out there, I apologize, but your ilk drives me loco. No matter how I do things, it never seems to be accurate or sufficient. I always end up getting a lecture on proper ledger entry, chart of accounts, expenses vs. capitalization, and other mind-numbingly boring topics that I couldn't give two rabbit turds about. Our CPA is a perfectly charming woman who only tries to help, but I can't help but act like a petulant child when I am in her midst. Like a grown-up Bart Simpson writing "I promise to dutifully manage my books" a hundred times before the dismissal bell rang, I squirmed in my seat, waiting not-so-patiently to be released from the mahogany-appointed Hades as quickly as freakin' possible.

I am now slurping down a Decaf Mocha from Whole Foods after inhaling some combo of taboulleh, bulghar, and some other ethnic goop that I would undoubtedly misspell. Somehow in the next hour I need to release the tax albatross from my neck and tap into my currently-AWOL juju. There will soon be people in front of me wanting to hear from a powerful, successful, enthusiastic, and articulate woman who will share her inspiring story of creating Opening the Kimono. Since she is nowhere to be found at this moment, I guess they'll be stuck with me.

Of course, it's not as bad as all that. With every passing minute (and every typed word) I can feel myself releasing more and more of my odious, noxious attitude in favor of Little Miss Mojo. I am letting go of my whiny baby attitude and embracing the fact that I have chosen this life, and what a wonderful one I have! Eating some food helps. Drinking some chocolate coffee really helps. Blogging through my annoyance really, really helps. Most importantly, realizing that I am so very blessed to be given another day on this big, blue, beautiful planet really, really, really helps.

Pish posh on my taxes, ledgers, and chart of accounts! Ain't none of it bigger and badder than my own bad ass.

I daresay that the audience who is about to see me won't be disappointed after all. I think I've all but released my WhinyGirl pissiness in favor of some good ol' fashioned Theresa Rose sassiness.

Whew! That was close. And I've even got 40 minutes to spare...



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For your consideration and/or comment:

How do you handle the yearly tax nightmare, er, process?

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Visit www.TheresaRose.net to receive your Daily Dose of Mojo!

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Getting Schooled

I am immersing myself in the promotion of my book and speaking engagements. My swirling, twirling eyeballs are pretty accurate indicators of how I am faring.

There is so much to understand. I had a two-hour consultation with a speaking coach today, and I scribbled every last bit of info that was hurled toward me in rapid-fire fashion. I learned about angles, hooks, pitches, segments, discounts, contracts, press kits, show producers, and other critical elements to a successful brand launch. (That's what I am now -- a brand. Eeesh.) Of course, I am hugely grateful for the opportunity to learn from someone who knows the ins and outs of my industry, enabling me to hone my message and save a bunch of time and energy. I knew meeting her was a good thing even as I felt my guts churn and my hair fall out from the stress. There is SO MUCH TO DO! I am having a serious "Calgon, Take Me Away!" moment.

Here is a sample of the chatter in my brain: What non-profit organizations will I contact about speaking engagements and will I remember everything I need to negotiate? How can I morph the teachings of Opening the Kimono into acceptable and desirable corporate-speak? How will I get all of the pieces together for my Press Kit? What are the dozens of 30-second pitches I need to create in order to call TV producers? (Uff da...that last one makes me want to urp my healthy Whole Foods lunch.)

Such is the life of getting big. We run into our crap that keeps us small. Our fears. Our doubts. Our negative self-talk. Our deeply-held beliefs that we can't possibly pull this thing off. ("Who the hell do I think I am?" is not-so-silently running in the background.)

Just when I feel like I want to hurl myself in front of a bumper-stickered hybrid car in the Whole Foods Parking Lot, I get an email from a long-lost friend who just finished reading Opening the Kimono. My buddy reminded me of what was truly important. Here is a portion of what she wrote:

"Wow. I mean, some people have funny, and even poignant tales to tell, but it takes a real talent to put the words together to make a meaningful and interesting story. You have a gift. I think you’ve found your calling girl! Your book arrived in my mailbox last week. I was busy that day (Wednesday I think??), so the book sat on my kitchen counter screaming “read me, read me, read me damnit!” So the next afternoon, I took the book out onto my sunny deck and started reading. During the course of my read fest, the kids came home from school, the sun sank behind the trees (creating a chill that I was oblivious to), and dinner time was approaching. I finished the book in one sitting. It really touched me. I was literally laughing out loud through tears in my eyes...I’ve loaned your book to a good friend of mine who I know will love it. Hope you are well, please take care, and hurry up and write another book. The world needs to hear more from Theresa Rose."

I'm workin' on it, girl, I'm workin' on it.

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For our consideration and/or comment:

Do you ever freak-out when you start going after your dreams?

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Visit www.TheresaRose.net to receive your Daily Dose of Mojo!

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