What'chu Talkin' 'Bout, Willis?

I am a Chicago gal. I lived in Chicago for half of my life, and I know two things for sure: 1) Chicago has the best friggin' hot dogs on the planet, and 2) it is the proud home of the Sears Tower, the world's (once) tallest and most majestic skyscraper.

Imagine my horror when I read the news today indicating that the Sears Tower is now the Willis Tower, named after some frou-frou insurance company based out of London. The Willis Tower? THE WILLIS TOWER? WTF????? I can't even begin to tell you how many different shades of wrong this is.